what is organizational development

What is Organizational Development?

With new companies forming every day, business “standards” are constantly in flux. Investing in organizational development means your organization is serious about taking a calculated approach to systematic change. Your company’s ability to manage organizational change effectively is what will keep you afloat amongst the competition. By setting goals organization-wide before beginning the development process, and realizing the many benefits your company will reap after organizational development methods are in place, you will have a better idea of why investing in large-scale development is crucial for your organization’s sustained success.

What is Organizational Development?

At EVOLVE to Lead, we approach organizational development by asking the tough questions about how your company is currently running. The process of organizational development identifies actionable steps for company-wide improvement based on analysis of employee experience and structural hierarchies within the workplace. We encourage businesses to reflect on the current state of their culture and operations, reveal equitable distributions of responsibility, and reimagine the collective journey to a shared North Star. This is the basic premise of organizational development–and it really works!

Organizational Development Goals

Before your organization takes a developmental deep dive, it is important to set goals. Goal-setting ensures your company is collectively more aware of what it is seeking. Three goals your company may have for its organizational development are to increase employee happiness or retention, to optimize your specific business systems, and to improve overall company success.

1. Increase Employee Satisfaction

Have you seen a drop in engagement and deflation in the entrepreneurial spirit of your employees? If your employees have been demonstrating a level of frustration, remember that people don’t often leave jobs, they leave supervisors and cultures. Perhaps one of your goals within organizational development is to increase your employee’s personal satisfaction in the workplace. Through cultural assessment, we pay special attention to the employee experience within an organization based on how people identify themselves, ensuring an equitable and inclusive workplace for all. Having more satisfied employees is the first step towards sustained organizational effectiveness.

2. Improve Business Systems

Are you looking to fix or implement business systems but don’t know where the crack in the pipeline is? Do you feel various business systems in your organization have an inefficient workflow or do not work well together?  It may be a goal of your organization to improve services, internal processes, or products you offer.  Through an operational assessment, we are able to zero in on which business systems must be improved within your organization to comply with ever-changing demands in your field.

3. Better Guarantee Success

However you measure success in your organization,  it is a common goal to continually optimize the road there. Whether this means redefining company values, seeing higher performance rates, increased profit margins, or greater community impact, organizational development can help you get there. After clearly defining what success looks like through strategic and annual planning, continual development can occur, which means that you’re re-strategizing and re-optimizing all the time. This is how you build and guarantee success among your competitors.

Benefits of Organizational Development

The greatest win that comes from investing in organizational development lies in raising the collective consciousness of your organization. To break that down, organizational development begins with benefitting the individual, then remodeling the relations between employees, to improve the quality and success of the entire company. The key benefits of organizational development are clear: individual growth, enriched company culture, and sharpening your competitive edge. We see now that to meet your goals and fix the whole, you must dive deep into fixing each part.

1. Individual Growth

When individual members of a team are assisted with their personal growth, they feel more supported by their employer. In turn, employees acquire a greater sense of responsibility within their organization and begin to see themselves as integral parts of a whole. Through various leadership, performance, and technical training, organizations close off skill gaps amongst their teams and work to raise the collective IQ of their organization. More skilled employees will be more adept at expressing themselves, and more resilient when external changes occur.

2. Enriched Company Culture

As you model transparent communication for employees within your organization, they become more comfortable with demonstrating leadership through effective communication. Communication is necessary for aligning everyone to the company’s shared North Star. When employees feel confident in voicing their opinions a feedback loop is opened, which generates a cycle of constant improvement, implementation, and evaluation. This newfound openness empowers employees to support each other, find better solutions, and work together more effectively.

3. Compete at a Higher Level

To stay on the cutting-edge of your rapidly changing industry, you must remain up to date with the demands of the market. The key to being a better competitor is adaptability. When your employee growth is prioritized, and your company culture becomes more collaborative, your organization becomes more agile and innovative. Through practicing organizational development you will see processes becoming more efficient, conflicts resulting in brainstorming solutions, and long-term growth at your fingertips. Your workforce begins to control the market, not the other way around!

Invest in Organizational Development with EVOLVE to Lead Today!

The success of any organization depends on the ability of all of its members, regardless of their role or position, to look towards the same North Star and march collectively in that direction. Through cultural and operational assessments, development of strategic and annual plans, and a variety of organizational trainings, EVOLVE to Lead helps identify and close the gaps that keep your organization from reaching its North Star. Are you ready to take a hard look at the current state of your culture and operations, reveal ways to equitably distribute responsibility across your organization, and reimagine what the collective journey looks like towards a shared North Star? Take the next step in your organizational development with EVOLVE to Lead today!

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